Month: August 2017

#FPF – Week 65 Offense: it’s one half of the actions played in just about any game – the other half (of course) being defense.  It can be argued that you need both a strong offense and defense to win the game, but I’m reminded of the old adage: “there’s no defense, like a good … Continue reading “Always On Offense”

#FPF – Week 64 Sawdust… Something most would agree is the byproduct of viable creation.  The cast off scraps. Luftwaffe pilot and inventor Max Himmelheber would beg to differ.  In the early 20th century, Max played a very important role in the “elevation” of sawdust, using it as the base for his biggest creation.  Responding to the … Continue reading “Don’t Forget the Sawdust”

#FPF – Week 63 “The truth doesn’t change” is a phrase I picked up a while ago – in the context of never being caught in a lie (because the truth doesn’t change).   That being said, there are certain truths in your own business that are not only unique to you, but are the genetic makeup … Continue reading “The Truth Doesn’t Change…”

#FPF – Week 62 Over the last 13 years in the marketing services field, we have worked on thousands of ad campaigns – deployed over a variety of mediums (print, web, social media and video). One stand-out fact taken from these interactions is that the most successful campaigns have been those where the people consuming a … Continue reading “People Connect with People”