Month: December 2017

#FPF – Week 81 Hope you all had a very Merry Christmas! At Captivation, we specialize in telling the unique stories of the subject matter experts (SME’s) we work with.  Although they may play in the same sandboxes as their competitors, our clients have a unique approach, methodology or process that sets them apart from the … Continue reading “Search, As a Service”

#FPF – Week 80 Brand Ambassador:  Someone who embodies the brand he/she is endorsing, providing the brand with credible promotion and visibility. Sounds pretty good, doesn’t it?  And while every small business owner would love to find several brand ambassadors underneath their Christmas tree, it’s not that easy.  No matter how much you beg, Santa … Continue reading “Give the Gift of Brand Ambassadors this Season”

#FPF – Week 79 As marketers and business owners – we often find ourselves looking for the things we can do in our business that will drive direct sales (ROI).  This is the best time of year however to actually get away from the conventional “I am doing this xyz thing, because I can expect … Continue reading “Do it for the Dopamine”

#FPF – Week 78 With the fast-moving pace of the Holiday Season, it is often common to get caught up in the crazy and miss crucial elements of your marketing.  To that end – here is your Holiday Digital Marketing Checklist so you can rock this season! 1: Leverage Mobile Everyone is carrying a mini … Continue reading “The Digital Marketer’s Holiday Checklist”

#FPF – Week 77 Hi all!  It’s hard to believe that for 77 weeks and running I have allocated time in the week (most of which on Thursday nights) to write these blogs. As the sun sets on 2017 and we look ahead to 2018 – I have a question for you: What do you … Continue reading “What Do You Want to See More of?”