How You Make Your Money is More Important Than How Much Money You Make

#FPF – Week 29 How you make your money is more important than the amount of money you make. With the New Year upon us, we are entering a time of reflection.  Reflecting on how the past year went and looking at ways to make this coming year the best one yet.  One topic that … Continue reading “How You Make Your Money is More Important Than How Much Money You Make”

Not All Peanut Butter is Created Equal

#FPF – Week 27 At Captivation, connecting brands with those ripe to receive what they are sharing is what we do best, but it’s also only half the battle.  The other half relates to something referred to as “buying signals“.  Buying signals are really anything that trigger the consumer to engage with your organization and … Continue reading “Not All Peanut Butter is Created Equal”