Your Company’s “WIIFM”

#FPF – Week 48 Can you answer the “WIIFM” of your product or service for your client or customer? WIIFM (pronounced “wif-em”) stands for “What’s In It For Me”   This phrase is directly tied to the unique value proposition that should be communicated about each and every product, service or concept you offer. Successfully … Continue reading “Your Company’s “WIIFM””