Do it for the Dopamine

#FPF – Week 79

As marketers and business owners – we often find ourselves looking for the things we can do in our business that will drive direct sales (ROI).  This is the best time of year however to actually get away from the conventional “I am doing this xyz thing, because I can expect this zyx return” and do things that amaze and delight your clients and customers for the simple fact that it feels good to do it!

Why does it feel good?  There’s a science behind it.  It’s the dopamine…

Dopamine is a chemical in your brain that makes you feel good.  It’s produced when you knock items off of a to-do list, or surprise someone with tickets to a sold out concert.  It’s a great feeling.  So with the Holidays upon us, what can you do for your clients that will (albeit a little selfish) give you that dopamine kick?  It could be a call to a client letting them know you have made a donation to their favorite charity in their honor or sending some free swag in an order along with what they actually paid for – get creative and think about what would really light them up.  It doesn’t need to be the same thing per client either.  Just have fun with it!

Thank you for reading this and have a great weekend!