Search, As a Service

#FPF – Week 81

Hope you all had a very Merry Christmas!

At Captivation, we specialize in telling the unique stories of the subject matter experts (SME’s) we work with.  Although they may play in the same sandboxes as their competitors, our clients have a unique approach, methodology or process that sets them apart from the rest.  People come to them to solve a problem in the only way they know how – it’s part of their DNA (as is [hopefully] the case with your company).

But what if you could expand that knowledge base beyond that of your team members?  What if the access to the knowledge you possess could feel as much like a “service” as the consulting you provide?  Enter “Search as a Service”.

The need for [search] and finding information that we don’t yet have the answers to is very much a normal component of our daily lives.  With Google leading the search game currently, other players have quietly entered the “search as a service” space – most notably, Amazon.com

Sure, Amazon’s search capabilities are not as “wide” as Google’s (yet), but they are certainly “deep” – with massive amounts of information related to products (over 12 million individual ones to be exact) and what people think about them.  Case in point, before buying something in a brick and mortar store, I will often search that item to determine two things:

  1. Competitive Pricing
  2. Consumer Reviews

I know I’m not the only one that does this, as I see many of you doing the same thing right next to me 😉

Amazon is proof that you don’t have to be Google to win in the search game.  You can be a player too, in the space that you are an expert in!  With sites being built on robust platforms such as WordPress – there is no reason why you can’t create your very own search engine filled with content of your choosing.

Work at a non-profit? Create a search engine filled with resource articles to help your ideal clientele.

Own a manufacturing business? Create a search engine to house frequently asked questions for people looking to create certain types of products.

Are you an artist who sells impressionist paintings? Create a search engine to connect all of the galleries/museums/venues around the world for people to find more impressionist art!

Oh, and did I mention that all of this newly-created content will now also be indexed by the largest search engine in the world?

Don’t overthink it – you have the chops to make the next great search engine for your niche!  Now get to it!

Thank you for reading and “see you next year”!