Where the Fish Are

#FPF – Week 51

As many of you know, my grandfather (pictured left) was a commercial fisherman – on the water by 4am, running a 60-foot boat with only one other crew member, back by 1pm selling his catch to the local fish market.

I remember going to visit him at the docks as a kid – seeing him in his rubber waders, up to his waist in blue fish (mean fish… with teeth) and wielding a coal shovel, used to fill containers for transport into the market.  I’m sure there were slower days for him from time to time.  Days where the fish didn’t sit as high in the boat, but if there were, I never saw them.  He was always well respected by the other fisherman as knowing exactly where to go to find the big catch – and let’s not forget that this is before the advent of special equipment.

To this day, the fisherman at those same docks in New Jersey know who John Fisler was.  Quite a legacy.

The Point?

Legacies aren’t created by people who intended to do great things.  If you want to catch big fish, you need to go where the fish are.

Case in point – with an average daily usage of 4-6 hours with individuals ages 35-55, Facebook can no longer be ignored as one of the most compelling platforms for you to promote your products and services.  Yet, so many businesses are still trying to fish in spots that have been empty for years.  It’s time to search new waters!

Thank you for reading and have a great weekend!