The Long-Term Value of Loyal Employees

#FPF – Week 86 I am writing this message on Thursday evening – having just come back from a wedding rehearsal/dinner for Wes (Director of Operations for Captivation) and his soon-to-be bride Melissa.  As I reflect on the last 15 years that the company has been in existence, and all of the crazy times along with way, one … Continue reading “The Long-Term Value of Loyal Employees”

January 11, 2018 – Facebook Algorithm Update Announcement

#FPF – Week 84 Earlier this month, Mark Zuckerberg released a statement that the Facebook News Feed has unfortunately become too much of a source for passive consumption, as opposed to what he originally created it for: meaningful interactions between friends, family and groups. What Going to Happen? An Overhaul. What this means is the over the next few … Continue reading “January 11, 2018 – Facebook Algorithm Update Announcement”

The Priority Matrix (Eisenhower’s Box)

#FPF – Week 83 How are your New Year’s resolutions going so far? It’s only the second week of 2018 and already you’re finding yourself slipping back into old habits? Here’s something to help you be more productive: The Productivity Matrix (Eisenhower’s Box) In addition to being our 34th President, Dwight Eisenhower was also a … Continue reading “The Priority Matrix (Eisenhower’s Box)”

Search, As a Service

#FPF – Week 81 Hope you all had a very Merry Christmas! At Captivation, we specialize in telling the unique stories of the subject matter experts (SME’s) we work with.  Although they may play in the same sandboxes as their competitors, our clients have a unique approach, methodology or process that sets them apart from the … Continue reading “Search, As a Service”

Give the Gift of Brand Ambassadors this Season

#FPF – Week 80 Brand Ambassador:  Someone who embodies the brand he/she is endorsing, providing the brand with credible promotion and visibility. Sounds pretty good, doesn’t it?  And while every small business owner would love to find several brand ambassadors underneath their Christmas tree, it’s not that easy.  No matter how much you beg, Santa … Continue reading “Give the Gift of Brand Ambassadors this Season”