#FPF – Week 3
As you know, I have a passion for the work I do in the world of advertising, but you may not know that I am (and have been for many years) an avid DJ.
Having played music from the 40’s to the present, I can tell you that there is a true art to dropping the right track, to the right crowd, at the right time to achieve maximum enjoyment from the room. This got me thinking – being a DJ and curating tunes that (in some cases) people have never heard before in the exact way you are spinning them is a lot like curating content for our businesses. In this scenario, the “party-goers” are your clients and customers and the “tracks” you’re “spinning” are the content you share via email, facebook, twitter, snapchat, etc. That being said, looks like we are both DJ’s.
While you take a moment to let that sink in, place your shiny new pair of headphones around your neck – here are 3 traits shared by every great DJ (and business leader):
Passion to Move the Crowd
Passion is what gets you out of bed every day. It drives you to work long hours, for little recognition. It’s the love for what you do. As a DJ who’s truly passionate about the craft, it’s not (always) about the money. It’s about looking out into the crowd and seeing smiling, happy faces that for that exact moment in time, you have taken away whatever battles they are fighting in their lives and made them feel free.
As a business leader, what drives your passion for what you do is no different that the above. There is no greater joy in the world as a business owner to know that something you have created from the ground up is helping improve people’s lives. That by its very definition drives passion.
Being Self-Aware to What Makes You Unique
As a (real) DJ, you develop your style over years of uncovering what works both for them and their talents/strengths and what people respond to when you’re playing for them. In business, your “style” can greatly affect what customers you attract (or don’t for that matter).
So many people start their businesses with their passion driving their every move. Somewhere along the way, however, they lose it. They get caught up in the day to day minutia of running a business and forget why they started their company in the first place. If that’s you, it’s time to take back ownership of what makes you unique, delegate some of the day to day items dragging you down and find your “groove” once again.
Once a DJ hits rock star status, it is all too easy to fall out of grace with your fans by forgetting and denouncing those who got you there in the first place. The best DJ’s continue to grow their fan base and pack shows because they repeatedly show gratitude towards their supporters with every chance they get.
In business, this comes in the form of written “thank you” to customers and personal phone calls to clients to see how things are going. In a world where no one has time to do these things – you have the unique opportunity to amaze and delight by simply taking the time out of your day to say “thank you”.
Go Rock the House!
Now that we are all DJ’s (and rock star business people) it is time to load up your crates (of content), power up your turntables (or delivery platforms) and play the tunes that your crowd is begging to hear from you. I know your dance floor will be packed!
Have an awesome weekend and keep pumping!
PS>> Remember – next Friday is our first #FPF webisode! GET PUMPED!
Jim @ Captivation